For this project, I developed a comprehensive brand identity and digital product guide for a trading company, aiming to create an identity that resonated with a diverse audience across various age groups, while maintaining a clean, professional aesthetic.

The logo was carefully crafted to form the letter "M" while subtly incorporating key visual elements associated with trading. The design references candlesticks, a fundamental tool on trading charts. Additionally, the structure of the logo subtly mimics the appearance of a graph, reinforcing the brand’s connection to market trends and financial growth. Beyond its direct trading references, the logo’s form also alludes to the double top pattern, a significant technical indicator in trading. This pattern signals a bearish market reversal when an asset reaches a high price twice, with a moderate decline in between, before breaking below a key support level. The design also incorporates higher lows, a concept that reflects upward market momentum and resilience, aligning with the brand’s strategic vision.

The colour scheme was intentionally stripped back to black, off-white, and orange, creating a sophisticated yet bold visual identity. Each colour was selected for its relevance to the world of trading. Black conveys professionalism, authority, and stability, qualities essential in the financial sector. Off-white introduces a sense of clarity, balance, and modernity, ensuring a clean and minimalistic aesthetic. Orange is a strategic accent colour, symbolising energy, action, and optimism, while also subtly referencing the colours often used in trading charts to indicate bullish movement.

Alongside the branding, I designed a digital product guide to support the trading mentor in introducing fundamental concepts before one-to-one mentorship sessions began. This resource was crafted to provide clarity and structure, ensuring a seamless learning experience for users. By combining strong conceptual foundations with a refined aesthetic, this branding project successfully captures the analytical nature of trading while maintaining a modern and engaging visual presence.

To download the guide click here.