As a group of designers, we developed a name and an identity for our brand reflecting the ethos and values that the brief presented us. We ideated to create a strong set of brand guidelines to emphasise this. We wanted to highlight the upcycle of the brand within our designs, whilst encompassing the new and exciting style of fashion the brand looked to achieve. We incorporated these by naming the brand RE, which references the reuse, recycle, and reupholster concept of the brand, whilst using more futuristic typography to further suggest the potential for upcoming fashion.

 Our visual outcomes included an innovative logo to emphasise the brand concepts, sustainable packaging and other promotional materials. I designed the website landing page and the letterheads independently and helped with the development of the logo. The other designers developed the packaging, the shop container, business cards and an Instagram page.

Designers: Hannah Starley, Tiago Sobral & Ashish Rai